Elana Eda Rubinfeld has been connecting curious people with innovative art since 2003. The company is dedicated to building contemporary art collections tailored to collectors' interests in all mediums, with a specialization in photography. She has placed works with some of the world's top institutions including the Metropolitan Museum of Art, the Tel Aviv Museum of Art, and corporate clients such as Microsoft, Waggener Edstrom, and Patagonia.

Elana started her career in New York as a painter, while working part-time with Worth Art Advisory. In 2005 she moved to P.S.1/ MoMA Contemporary Art Center, where she developed close relationships with some of today’s top artists and curators. In 2008, Elana moved from the museum world to working with galleries specializing in new media and photography, including David LaChapelle Studios and Yossi Milo Gallery. In 2013, Elana branched out to create Elana Eda Consulting. 

Elana is currently focused on a select group of private collections based in New York, Los Angeles and Chicago, as well as consulting on a new photography gallery opening in Charlotte, North Carolina in early 2015.