Elana Eda Rubinfeld has been connecting curious people with innovative art since 2003. The company is dedicated to building contemporary art collections tailored to collectors' interests in all mediums. She has placed works with some of the world's top institutions including the Metropolitan Museum of Art, the Tel Aviv Museum of Art, and corporate clients such as Microsoft, Ogilvy and Mather, Waggener Edstrom, and Patagonia.

Elana started her career in New York as a painter, while working part-time as an assistant with David Humphrey and with Worth Art Advisory. In 2005 she joined P.S.1/ MoMA Contemporary Art Center, where she developed close relationships with some of today’s top artists and curators. In 2008, Elana moved from the museum world to working with galleries specializing in new media and photography, including David LaChapelle Studios and Yossi Milo Gallery. Through the encouragement of her collectors, in 2013 Elana branched out to start advising full time.  

Elana is currently working with private collections based in New York, Los Angeles, Dallas and Chicago, as well as curating for Southern Comfort (SOCO) Gallery in Charlotte, North Carolina. She is based in New York, and uses her passport often to attend art fairs, exhibitions and visit artist's studios.